This presentation by Jamilee Al Doueihy (IFRC) was delivered at the Hygiene Promotion in Emergencies Technical Working Group webinar Rethinking Hygiene Promotion: Myths and Evidence, co-hosted with PRO-WASH & SCALE, on 2nd September 2026.
Drawing on operational experience from the MENA region, it takes on three persistent myths: that kits and products alone deliver behaviour change, that sanitation and hygiene are women’s issues, and that hygiene cannot be promoted where water is scarce.
English